BEAMER TIRE LOGO
I was commissioned to redesign Beamer Tire's logo with an emphasis on tires, their acronym BTAR, and an essence of their previous design. A variation of the final design is now used for all of Beamer Tire's merchandise, including signage, hats, shirts, branding, etc.
Completed in 2018, I created a series of pieces that revolved around the human brain and mental thought capacities and processes. Each piece exaggerates how the brain, rather than the human itself makes decisions and actions that influence its surroundings either negatively or positively, as well as mentally or physically.