Bell2Bell is a marathon concept between the iconic bell-towers of the two schools NCSU and UNC Chapel Hill. The marathon would ultimately exist to raise money to benefit public education and create more scholarship opportunities between the two schools, as well as create a springtime event that would bring the community together through the healthy rivalry. 
The branding consisted of an established gradient of the  colors between the two schools, our team was able to establish consistency across multiple touch-points including  signage, promotional material, medals, race maps, mile markers, banners, merchandise, and virtually anything needed to create a successful race. 
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