In an effort to explore the boundaries of a well-rounded brand, we set out to create in entity that improved upon what is missing in mental health apps and companies today. Our proposal, Juno, is set apart from the high-saturated market of mental health apps because of its individualization between consumers and including a wider range of needs that expanded beyond meditation or mindful thinking. 
With weeks of research into what makes certain mental health apps successful and what components of user interface help ease anxiety disorders, Juno's design, interface, and overall branding conveys a positive, recognizable, and user friendly approach. With the app, language, advertising, website, social media, personalized care package, and merchandise, Juno is a recognizable brand with many established touch-points that benefit the user. 
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